Social media has been a big part of my work within my journalism over the past six years. From building the online presence of brands to translating editorial voices into engaging content.

In my experience, one of the most important factors for growth has been the ability to continuously refine and adapt content to suit the audience.

But it's important to know that as your online following grows, its interests and expectations may change. Meaning what performed well one month may not resonate the same the next.

Don’t be afraid of trying new things like changing up the formatting of videos into slideshows or carousels and adding some variety to your feed.

Digital journalist with over six years of experience across news, lifestyle and social media.

"Everywhere I go, I’m mentally drafting the social post."